As a new-age accessible luxury fashion brand presenting handcrafted designer outfits for women for its launch collection, we set out to incorporate sustainable practices and to act in an environmentally responsibile manner, right from the get-go.
Exploring our commitment to the environment meant diving into innovative ways to approach sustainability. That’s when we resonated most with a new way to approach fashion ~ by adopting & implementing the Degrowth philosophy.
Degrowth is a fascinating concept that challenges the traditional notion of perpetual economic growth. At its core, Degrowth aims to prioritize well-being and ecological balance over the relentless pursuit of material wealth.
By rejecting the fast fashion industry's throwaway mentality, WHIMS has chosen to invest in durable fabric over timeless designs that last. This approach minimizes waste and reduces the demand for new resources, ultimately benefiting the environment.
Embracing the Philosophy of Degrowth, on a Whim:
‘Degrowth’ emphasizes the reduction of material and energy consumption, is at the heart of Whims' ethos. The brand actively chooses to slow down production and focus on creating high-quality, durable, and timeless pieces that can be cherished for years.
By adopting this philosophy by focusing on quality, craftsmanship, and responsible production, whims promote mindful consumption by designing products that have a longer lifespan, encouraging customers to invest in pieces that will withstand the test of time.
Sustainable Materials and Ethical Production
We are dedicated to sourcing the finest sustainable materials for ALL of our WHIMS outfits-whether they be Co-ord sets, Dresses, Jackets, or Capes. We work closely with suppliers to ensure that the materials they use are ethically sourced, environmentally friendly, and of the highest quality.
This includes working with eco-conscious low-impact dyes to partnering with artisans who prioritize sustainable practices, fabrics like organic cotton, recycled polyester, viscose, and other plant-based fabrics.
In addition to utilizing sustainable materials, we also adopted ethical production practices. After carefully selecting our manufacturing partners to ensure that they share the same values of environmental responsibility and fair labor conditions, we were confident that our commitment to transparency means that customers can trust that their purchases are both beautiful and conscientious.
Giving Back to the Planet
Whims are not only committed to reducing their environmental impact but also to actively contributing to the planet's well-being. They have partnered with various organizations and initiatives to support reforestation, ocean cleanups, and the conservation of endangered species. By investing in these causes, Whims is demonstrating its dedication to a greener future.
Whims' messaging encourages consumers to be more mindful of their choices and to join them in their quest for a more sustainable and eco-friendly world.
WHIMS & the Circular Fashion Economy:
Whims is a firm believer in the principles of circular fashion. By designing their products with longevity and recyclability in mind, they encourage a circular economy where waste is minimized and resources are used efficiently. Whims also offers a take-back program, where customers can return their used Whims garments to be upcycled or recycled, further reducing the brand's environmental impact.
Supporting Local Communities:
In addition to their commitment to the environment, Whims is dedicated to empowering local communities by collaborating with skilled artisans from around the world. By fostering fair labor practices and supporting traditional craftsmanship, Whims is not only creating beautiful, eco-friendly fashion but also providing livelihoods for talented artisans.
Conclusion:
By embracing the philosophy of Degrowth, sourcing eco-friendly materials, and supporting circular fashion and local communities, Whims is paving the way for a more responsible and sustainable fashion industry. As customers, we can all take inspiration from Whims' commitment to the environment and strive to make more mindful choices when it comes to our own fashion consumption and prioritize the health of our planet.
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