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The WHIMS Journal

Artisan Stories & Craft Notes

Behind‑the‑scenes from the GI‑tagged clusters WHIMS sources from: the people, the process, and the details that don’t fit on a product page.

Buying · Private Label

Private Label Home Decor From India: How Brand Tags and Labelling Work

What private label and white label mean, how brand tags work with WHIMS, and what to plan about labelling.

Textiles · Craft

Dabu Mud-Resist Printing: How It Works and Why It Cannot Be Rushed

How the mud-resist paste, wooden blocks and dye bath combine, and what buyers should ask about a dabu print.

Authenticity · Reference

GI Fact Sheet: Registry Numbers for the Crafts in the WHIMS Collections

Application numbers, register entry numbers, years and states for the four registered crafts, read from India's register.

Buying · Checklist

Choosing a Wholesale Home Decor Supplier: A First-Order Checklist

Eight checks before a first order, using public records and the official import guides.

Textiles · Craft

Block Printing Explained: Hand Block, Screen and Digital, and How to Tell Them Apart

How hand block printing works, how it differs from screen and digital printing, and what buyers look for.

Shipping · Buyer's Guide

FOB vs DDP: Which Shipping Term Suits a Small Importer?

What FOB and DDP mean under Incoterms 2020, and how to choose between them for a first import order.

Samples · Buying Guide

What a Paid Sample Tells You Before a Wholesale Order

How a paid sample works, what to check when it arrives, and what it cannot tell you before a bulk order.

Jaipur · Blue Pottery

Jaipur Blue Pottery: A Buyer's Guide to Materials, Glaze and Inspection

What the craft is made of, how it is made, and what to check on a physical piece before you order.

Wholesale · Buying Guide

How Mixed-Collection Wholesale Works: One 500-Piece Order Across the Whole Range

How one 500-piece order can be mixed across the whole range, and how to plan it for a shop, hotel or gifting range.

Saharanpur · Materials

Sheesham Wood Explained, and How It Compares With Teak

What sheesham wood is, how hard and dense it is, and how it compares with teak on published figures.

Importing · Buyer's Guide

How to Import Handmade Decor From India: A Step-by-Step Guide for Boutique Buyers

The steps from sample to customs clearance, and what the UK, EU and US official guides ask importers for.

Authenticity · GI Registry

What a GI Tag Means for a Wholesale Buyer, and How to Verify One

What a Geographical Indication registration tells a buyer, the registry numbers behind each collection, and four steps to check a registration.

Bagru · Block Print

Bagru Block Printing and the Chhipa Community

Dabu mud‑resist printing, and more than four hundred years of block printing by the Chhipa community of Bagru.

Jaipur · Blue Pottery

The Craft That Nearly Disappeared

A no‑clay technique with Persian and Chinese roots that had all but vanished from Jaipur by the 1950s, and was brought back.

Saharanpur · Wood Craft

How Saharanpur Became a Wood-Carving Town

How carvers from Kashmir are said to have settled in Saharanpur about four hundred years ago, and the carving tradition that followed.